@home flagship store, Paramount Claremont, fitted with superior sound

The @home - the homeware flagship store in Cape Town

@home is a well-established homeware brand offering its customers a full range of homeware including furniture, cookware, bed linen, décor and accessories.

Its latest flagship store is situated at Paramount in Claremont Main Road, opposite MontClare Place. With carefully curated furniture settings, exclusive in store styles, and top tier brands, they have created a truly immersive experience showcasing the very best in furniture and homeware trends.

The history of @home

The first @home the homeware store was established in South Africa in 2001, when the first store opened in Tygervalley. The @home brand has always been dedicated to providing a range of homeware products to its customers. Since the first store opening, @home has experienced rapid growth. There are currently over 122 @home stores across South Africa.

Co-owners Shawn and Cornel in front of @home flagship store in Claremont at the store opening, where the RetailWave Technologies audio solutions was first brought into TFG (The Foschini Group).

@home and The Foschini Group

The @home homeware stores is one of thirty nine national brands that are part of The Foschini Group (TFG).

@home is the first brand within The Foschini Group that implemented RetailWave Technologies’ audio solution. Since then, our sound has also been implemented at Granny Goose, JD Sports, Markham, and Sportscene (case study to follow).

Be part of the movement, reach out to find out more.